Tag Archives: marketing

The Employability of a Math Major

Moons ago, while attending an NCTM conference, I received a tote bag with a slogan that read something like Do Math and You Can Do Anything! if my memory hadn’t deserted me. I suppose most attendees or geeks then were proud carrying their complimentary bag around to promote their favorite subject.

Meme © Anon.

Today, it’s not uncommon to spot math-positive slogans or motivational messages like Math is everywhere! and Math Rocks! Or even acronyms-turned-mathematical such as MATH (Make America Think Harder!) and MAGA (Make America Geometric Again!).

When I brought the low-quality bag home, my wife commented that the “math-is-everything” message is rubbish or even sounds pretty “elitist,” probably hinting to me that we, math people, are quasi-useless in most things practical other than gossiping about numbers and their relationships.

Over the years, with one foot on teaching and another on editing, I realize that most math graduates, especially math teachers or educators, are often an “uncreative” or risk-averse lot even if a good proportion of them hold a relatively safe but oft-unexciting job, each drawing a decent salary.

From Teaching to Publishing

Even those who’ve left teaching to join publishing as a math editor, the transition is anything but smooth, simply because teaching skills aren’t transferable to editing (or rewriting) skills. In fact, it’s quasi-axiomatic to say that most math teachers struggle writing a grammatically correct email, much less feel competent or confident enough to editing an ill-written or half-baked manuscript.

Of course, with the double-edge AI, it’s going to be harder to differentiate between fake and genuine math editors, especially those who’d bought or used faked degrees to secure an editorial position, who could now deliver an AI-assisted or better edited manuscript than most senior editors or managing editors, who might condescendingly think that generative AI is only reserved for second- or third-rate editors.

I couldn’t disagree with a number of small or family-owned publishers that comment that the better math editors are often those who’ve quasi-zero school teaching experience, compared to their peers who’ve formally taught or tutored a number of years, which seems like an odd observation or conclusion to outsiders. Most people incorrectly assume that ex-math teachers or tutors would be a better bet or choice to be recruited as math editors.

A Xmas gift for math-anxious folks!

Math Educators Are Poor Marketers

It’s no surprise that 99.99% of math educators are lousy at sales and marketing, which is often used as a simplistic excuse to justify or rationalize why their books or courses fail to attract a wider audience.

This is why I think math teachers and tutors ought to take up some discreet projects or gigs in the private sector to brush up their writing, reviewing, and presentation skills.

In general, the school milieu or academia tends to be a sanctuary for mediocre math teachers or educators with average communication skills (presentation, writing, editing, …). A few years’ stint out of the relatively cozy school system, say in competitive hire-or-fire publishing, would enhance their writing and editing skills a few folds.

The ruthless jungle of publishing—with all its politicking, backstabbing, and ghostwriting—serves as a fertile ground to improving someone’s editing, writing, presenting, and coaching skills, especially if they desire to venture into full-time writing and consulting in later years.

Creatively & wisely yours

© Yan Kow Cheong, July 21, 2025.

The Lighter Side of Innumeracy

Scanning a QR Code may still work!Scanning a QR Code may still work! From: Scott Stratten’s “QR Codes Kill Kittens

Most of us may not admit it, but we’ve all fallen victim to the lure of innumeracy—the mathematical equivalent of illiteracy—consciously or unconsciously. Here are twenty of my favorite innumerate events I often witness among my numerate and semi-numerate friends, colleagues, and relatives.

• Taking a 45-minute train journey to save a few dollars at Carrefour or Walmart.

• Lining up for hours (or even days, if you’re in China?) to buy an iPhone or iPad.

• Paying a numerologist or geomancy crank to divine your “lucky” and “unlucky” days.

The Largest Four-Digit NumberWhat is the smallest and the largest four-digit number?

• Visiting a feng-shui master to offer advice how best to arrange your furniture at home, or in your office, to ward off negative or “unwanted energies.”

• Buying similar items in bulk at discounted prices, which you don’t need but because they’re cheap.

• Offering foods to idols [aka gods and goddesses] in the hope that they’ll bring you good luck and prosperity in return.

• Offering gifts to hungry [angry?] ghosts to appease them lest they come back to harm you and your loved ones.

• Buying insurance policies against alien abduction, meteorites, biological warfare, or the enslavement of the apocalyptic Beast.

• Filling up lucky draw vouchers, by providing your personal particulars for future pests-marketeers and time-sharing consultants.

The Hello Kitty Syndrome in SingaporeThe Hello Kitty Syndrome in Singapore—Purchase of no more than four sets per customer will start past midnight!

• Betting on horses, football, stocks, and the like—any get-rich activities that may cut short a 30-year working life, slaving for your mean or half-ethical bosses 9-to-6 every day.

• Buying lottery tickets to short-circuiting hard work, or to retiring prematurely.

• Going on annual pilgrimages to seeking blessing from some deities, prophets, saints, or animal spirits.

• Outsourcing your thinking to self-help gurus or motivational coaches.

• Going for prices that end in 99 cents, or acquiring auctioned items that are priced at $88 or $888—the number 8 is deemed auspicious among superstitious Chinese.

Always give more than 100%!An NIE motto to innumerate undergrads: “Always give more than 100%!”

• Replying to spam mails from conmen and “widows” from Nigeria, Russia, or China, who are exceedingly generous to transfer half of their inherited money to your bank account.

• Taking a half-day leave from work, or faking sickness to visit the doctor, to line up for hours to buy McDonald Hello Kitties.

• Lining up overnight to buy the latest model of a game console, or to secure an apartment unit of a newly built condominium. 

• Enrolling for courses that cost over a thousand bucks to learn “Effective Study Habits of Highly Successful Students.”

• Postponing all important meetings, or avoiding air traveling, on a Friday the thirteenth

• Canceling all major business dealings, weddings, or product launches during the Ghost (or Seventh) Month.

Now is your turn to share with the mathematical brethren at least half a dozen of your pet innumerate activities—those numerical idiocies or idiosyncrasies— that you (or your loved ones) were indulged in at some not-too-distant point in the past.

© Yan Kow Cheong, November 10, 2014.

Big numbers do lie!Big numbers tend to lie better! (© Scott Stratten)